This isn't one problem, it's a series of problems. This isn't the title of a game that anyone took seriously as anything other than a honeypot. I'm not one to shy away from optimizing for search, you can check out this story's URL for yourself, but there has to be a line somewhere. This is also how we end up with games like Combat Trigger: Call of the Modern Shooter Dead Duty 3D. Microsoft has done little to curb the problem, which is also familiar to anyone who has tried to buy a popular game on any of the Android marketplaces. The result is a useless app store filled with bullshit scams that use the official images and styling of well-known products and games to try to rip people off. "If they actually removed all these scam apps, their store would be smaller." They want a large number of apps so they can talk about how big the Windows Store is," the site reported. "Microsoft trumpeted reaching 100,000 apps, then 200,000 apps, and then finally 400,000 apps in April, 2014 (This is for the Windows Store and Windows Phone Store combined). This is what you see, courtesy of the site howtogeek: Here's a fun trick: Jump into the Windows App store and try to download VLC, one of the best free media players on the market. The lack of policing in app stores and marketplaces in general has gotten intolerable. Let's leave all this aside for now, even though we're dealing with a market that makes the creation of easy, fun and simple premium games a near death sentence if you don't go free-to-play. The simpler a game, the easier it will be for someone to steal the concepts behind it and turn your ideas into a free-to-play product, whether that was your intention or not," he continued. The free-to-play clones are now choking app stores, and even gaining mainstream coverage in the media. "Threes is a premium paid game, however it’s also quite simple to clone, so everyone did. That’s it, that’s the core of the game," developer Rod Green wrote in a Polygon op-ed. Blocks combine to create larger blocks, swiping the screen combines these blocks but also adds another block. Part of what makes Threes so great is the simplicity in the gameplay. "The developer believed, rightly so, that would be at its best in the form of a premium product. If you release a simple, high-concept but polished game and offer it as a premium game for even a dollar? You're opening the door for the inevitable free-to-play clone to come along and knock the legs out from under you. It's also worth pointing out that this culture of rapid, opportunistic cloning has pushed the entire mobile industry towards a free-to-play model. In the case of 2048, the ultra-successful Threes clone, mainstream media reported that its creator made the game over the course of "a weekend," while leaving out the fact that the game he was copying was already a clone, and the source game took a year of iteration and play testing to get right. The issue with cloning has only gotten worse since the high-profile cases of games like Ridiculous Fishing and Threes. If enough people are confused, the revenue from ads or even in-app purchases apparently makes it worth it. They just need to backwards engineer something that looks a tiny bit like it, get the name close, and then release their product. The idea is to get their version of the game out as soon as possible, and then try to piggyback on the success of the "real" game. This is how quickly individuals and companies now jump on games they want to clone. I put the words "swing copters" into the search field on my iPhone, and the first hit was Tube Revenge - Swing Copters. This morning I went to install Swing Copters, Dong Nguyen's latest iOS game, and the follow-up to Flappy Bird.
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